The Brief.
We also discuss some key highlights, challenges and behind the scenes stories, giving our visitors a sense of involvement, and showing them that sometimes things do not go as planned, and that's okay.
Most brief summaries will be concluded with short, two or three sentence-long paragraph, which will act as a closing statement (kinda).
Our aim with this brand identity project for Le Clubhouse was to craft a bold, authentic, and exciting visual identity that set it apart from traditional social clubs. Located in Quebec, Canada, Le Clubhouse aimed to be more than just a place for golfers; it was envisioned as a cultural hub attracting a diverse clientele. This included avid golfers seeking modern simulation technology, individuals drawn to unique aesthetics and vibrant atmospheres, and business professionals looking for an unconventional venue for meetings, team-building activities, and corporate events.
We decided to focus on creating a brand that sparked culture and excitement, capturing the essence of a modern social club. This was reflected in both the visual identity and the tone of voice, which was simple and direct while remaining appealing to the target demographics. By combining these elements, we were confident in delivering a brand identity that truly captured the spirit of Le Clubhouse as a New Kind of Social Club.
